Designer Gioia Seghers creates pieces which elevate the modern wardrobe with the exploration of refined fabrics and techniques that never cease to delight us. This month, she launched a limited linen capsule collection for our next summer holiday wardrobe. With fluid lines and tie closures, she celebrates the beauty and freshness of linen, inviting us to dream of hot summery escapes. We couldn’t be more pleased to contribute to her work by producing the visual campaign for this elegant collection.
Just like Yin and Yang complement each other, Seghers’ contrasts seek harmony; the balance between the different aspects of a woman’s personality and her daily life.
In terms of design, her attraction for contrast was present from the start: contrast between concealing and revealing, thick and thin, dark and light, fluidity and structure, dynamism and grace, femininity and masculinity. Just like Yin and Yang complement each other, Seghers’ contrasts seek harmony; the balance between the different aspects of a woman’s personality and her daily life. Her signature is also in the details: with the usage of eyelets, ribbons, knots and high quality fabrics, such as wool, cashmere, lace, silk and cotton.
Slowly but surely, Gioia Seghers has established her vision of the female wardrobe: timeless, functional and delicately seductive.