Gioia Seghers, A Poetic Take on Fashion

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Designer Gioia Seghers creates pieces which elevate the modern wardrobe with the exploration of refined fabrics and techniques that never cease to delight us. This month, she launched a limited linen capsule collection for our next summer holiday wardrobe. With fluid lines and tie closures, she celebrates the beauty and freshness of linen, inviting us to dream of hot summery escapes. We couldn’t be more pleased to contribute to her work by producing the visual campaign for this elegant collection.





After graduating from the renowned La Cambre school of fashion in Brussels in June 2012 and completing her training with a business management certificate, she decided to found her eponymous brand. In February 2014, with the support of WBDM and MAD Brussels, she presented her first ready-to-wear collection, “Walking on Flowing Pahoehoe”. If the specific theme focused on the exploration of the magnetic and contrasted scenery of Iceland as well as the wine-red wax installations by artist Anish Kapoor (such as ‘Shooting in the Corner’ and ‘Symphony for a Beloved Sun’), the major premises of her signature brand were also set.
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Just like Yin and Yang complement each other, Seghers’ contrasts seek harmony; the balance between the different aspects of a woman’s personality and her daily life.




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In terms of design, her attraction for contrast was present from the start: contrast between concealing and revealing, thick and thin, dark and light, fluidity and structure, dynamism and grace, femininity and masculinity. Just like Yin and Yang complement each other, Seghers’ contrasts seek harmony; the balance between the different aspects of a woman’s personality and her daily life. Her signature is also in the details: with the usage of eyelets, ribbons, knots and high quality fabrics, such as wool, cashmere, lace, silk and cotton.




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Slowly but surely, Gioia Seghers has established her vision of the female wardrobe: timeless, functional and delicately seductive.




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With her subsequent collections (“Floating into the Night”, “The Tightened Straps of the Gozen” and her latest one “Her Shifting Rhythm”), she has continued to explore her fascination for the arts, movement and Japan’s traditional garments – the kimono in particular, evoking the grace of classical drapery and the ease of a bathrobe. Her attraction for narratives is also revealed to the public through her choice of collections’ titles, unveiling subtle emotions and a poetic view of the world. Slowly but surely, Gioia Seghers has established her vision of the female wardrobe: timeless, functional and delicately seductive.

www.gioiaseghers.com


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