When working in the field of fashion photography, you quickly realise there is so much more to the job than just clicking on a button, or even selecting the right lighting, sets, poses and equipment. You need to understand brand management and visual communication, know the names in the industry and their stylistic identities. When creating visual stories for brands or media, it is a necessity to think about the underlying story – in other words, the art direction.
From day one, we were immersed in the world of fashion, learning all about the key movers and shakers in fashion, as well as the functioning of the industry. We were taught how to achieve high art direction standards and how to run a successful business.
Through a great deal of homework, we worked on defining and refining our personal visual style (see previous post Pieces of Me). We researched trends and put together moodboards for fashion editorials, having to take into consideration both the creative side of the job (location, atmosphere, style, make-up and hair, models, photographers, …) and the management side (budget, contracts, authorizations, schedules, rentings, catering, …)
Resort 2015 Trend Board by Vaya Sigmas.